There are many companies out there whos sole aim is to make as much money as possible making websites. To this end they do not care about quality of what they produce as long as it looks good enough for the client.
The article below is a rant i wrote which forms a bit of a guide about how to run a company like this, and it VERY tounge in cheek! Enjoy!
How to make money in web design:
5 Step to making lots of money in the world of the web.
1: Technical Quality is assumed:
Clients will assume that you know what you are on about, simply by you telling them. If you have a portfolio which is “nice enough” and have enough websites in there to make it look like you have experience people will employ you. After all, you are a web company, only other (very biased) web companies will tell you that your websites are poor. The client will assume that you are an expert as soon as you show more knowledge on a subject than they have.
2: Cost is quality:
Value is not a word used in web design, what’s that i hear you ask? Thats the underprice a-r-ama! The logic is this, if the website only costs £500 then it is only WORTH £500. Jack up your prices, we all do. A good website (of any size) starts at £200 / £2,000 / £20,000 (delete as appropriate). The more it costs the better the quality or at least this is how clients see it. If you are competitive, then people see you as common. If you are expensive, call yourself a consultancy then you are of course the BEST, and you are exclusive.
3: Design is in the eye of the clients boss!
Design happens only when you want it to happen, its is not that important to web design. After all, googles one and only designer recently left. They are making loads of money, they have no design on their pages. Good design costs money. No design costs less. Unless of course you want a really GOOD high quality lack of design. in which case its very expensive & exclusive
4: A template in time, saves nine.
The tedious thing about website design and construction is that its so damn hard and takes so damn long! Really it does, i know this guy who spent 3 days designing and developing a couple of templates, not even a whole website! You should not do this, get someone else to do it for you! Now you could go to one of those posh companies who convert you designs into nice validating markup (or something) however doing this is really bad for your company. To start with they use modern methods like “web standards” and SSC and this makes the pages hard to edit! So if you need to change something its really hard and dreamweaver cannot help! The real trick is purchasing pre made templates. All you have to do is copy and paste your content in where the instructions says so and your golden. These can even be free! Remember, this expertise is what you clients are paying for. If it take you with your skills 5 minutes it would take them weeks. What are those weeks worth to them, well thats why your charging!
5: hosting counts
Your a web design company, but you don’t sell hosting? I once overhead a bank manager ask this to some poor web design company. Hosting is a great way to charge your client for doing nothing, or sometime even for NOT doing what you said you would. The basic plan goes something like this. To start off with you purchase yourself a cheap reseller account, around £20-30 a month should do the trick. Then you charge each and every one of your client a monthly hosting fee (maybe £30 / each per month?) and pocket the change. Its not a problem though. If it all goes down then its the hosts fault right, you only tell them you are outsourcing once they have paid up… the defacement is in the details. If you copy their server policy to your website then it even says what all those terms means. Don’t worry, your client will never actually read that information! If the hosting all goes wrong, point them at the hosting agreement. At the end of the day, they have paid you so much they will have no interest in moving away from your wonderful services for a slight technical problem.
So, thats it folks, follow these simple steps and you too could make it big in the world of web design!